Leveraging tools to enhance user experience and interactivity

Social sharing widgets make it easy for visitors to share blog posts across their favourite platforms, helping increase visibility, drive more traffic, and boost engagement. By integrating these tools, businesses can enhance the overall user experience and expand their online reach. It should be a standard practice across all businesses with an online presence at the KDA's this was not apparent and was implemented right away.

SERVICES PROVIDED

Strategy, Content Marketing

INDUSTRY

Municipal Business

The challenge:

There was no traction on the blog post being created and the posts did not have a social function to share content.

The Strategy:

Installing a widget (blog updates) on the front page made the website more dynamic, all recent information that needed to be shared. Integrating social media has proven to increase the traffic flow as users are able to share the information posted on the website which in turn increases reach to users and in turn boosts SEO.

Since installing this, the traffic flow and engagement of users have substantially increased, for an example from April 2014 to April 2015, traffic flow increased over 40%.

You see the interaction is more prominent since the content was rearranged and moved above the fold, and the responsive design was fixed.