Competitor Analysis Tools Bring Key Insights
The challenge:
A small business with lots of competitors, Modern Style Construction needs to find their place in the saturated market online.
The Strategy:
In order to determine how to position themselves online, research needs to be done on their competitors to find out what is making them successful online. A series of tools were used to help them understand where they are online, and what their competitors are doing so they can stand out.
Such tools used was Simply Web, Meta Ads Library, SEM Rush to find some key insights.
Results:
Traffic Sources
The chart below displays the traffic flow to the respective websites and the sources as to where they are coming from.
With this information, we can assess new digital strategies. We see that casedesign.com has the best traffic for organic search and State Wide Remoldeling.
So recommendations are moving forward to build a SEO strategy and a local paid search campaign to help increase online presence.
