SMS Campaign Boosts Feedback Results


SERVICES PROVIDED
Analytics, SMS 

INDUSTRY
B2B Agriculture

The challenge:

An email survey campaign was launched to an existing list but results coming in were slow. 

The Strategy:

The deadline was looming so another approach was used. Since we had a list of contacts with their contact information, I utilized a SMS text messaging campaign with an incentive, enter to win, a giftcard, to get them to act. 

Tools used: HubSpot, SMS Messaging, Survey Monkey

Results:

The increase of feedback surveys was completed at 191% 

It appeared more people responded quicker and followed through with the survey when it came to a sms text.